With the advance of technology, many digital media such as websites, social media, radio advertisements, videos are commonly used in real estate marketing communications. Based on Indonesian media trends, a mobile app is also considered an important tool that give a modern & “up to date” image to a company. Many real estate companies start making mobile applications to communicate their products. Unfortunately, many of them decide to make an app without giving a deep thought about its main function. As a result, an unattractive app with minimum functionality. Even some of them have no difference compared to web browsing experience. It became an ineffective use of marketing budget.
Other than a good user interface, it's important for an app to have a unique user experience that differentiates from other digital media.
Here are some mobile app features that can change your marketing communication process from merely "communicating" to "interacting". These features will help your sales team engage your potential buyer with an interactive digital experience :

The interactive 3D Show Unit is one of the fastest ways to digitalize your real estate project. Real estate developers start using this strategy not only to smooth their marketing communication process but also to expand their reach to the millennials market segment. But how can this technology help improve marketing activity?