5 CREATIVE MOBILE APP FEATURES
FOR REAL ESTATE MARCOMM STRATEGY
With the advance of technology, many digital media such as websites, social media, radio advertisements, videos are commonly used in real estate marketing communications. Based on Indonesian media trends, a mobile app is also considered an important tool that give a modern & “up to date” image to a company. Many real estate companies start making mobile applications to communicate their products. Unfortunately, many of them decide to make an app without giving a deep thought about its main function. As a result, an unattractive app with minimum functionality. Even some of them have no difference compared to web browsing experience. It became an ineffective use of marketing budget.
Other than a good user interface, it's important for an app to have a unique user experience that differentiates from other digital media.
Here are some mobile app features that can change your marketing communication process from merely "communicating" to "interacting". These features will help your sales team engage your potential buyer with an interactive digital experience :
5 REAL ESTATE PROJECTS IN INDONESIA
& THEIR INNOVATIVE MARKETING TECHNOLOGY
It is undeniable that the property business in Indonesia has been difficult in recent years. With the advent of the digital era, property developers are forced to be creative in presenting their products to potential buyers, especially millennials, who are highly acute and adept in using technology. Here are some real estate projects in Indonesia that have succeeded in improving their marketing communication processes by using interactive media:
HOW INTERACTIVE TECHNOLOGY
GREATLY IMPROVE REAL ESTATE MARKETING
The interactive 3D Show Unit is one of the fastest ways to digitalize your real estate project. Real estate developers start using this strategy not only to smooth their marketing communication process but also to expand their reach to the millennials market segment. But how can this technology help improve marketing activity?