5 REAL ESTATE PROJECTS IN INDONESIA
& THEIR INNOVATIVE MARKETING TECHNOLOGY
It is undeniable that the property business in Indonesia has been difficult in recent years. With the advent of the digital era, property developers are forced to be creative in presenting their products to potential buyers, especially millennials, who are highly acute and adept in using technology. Here are some real estate projects in Indonesia that have succeeded in improving their marketing communication processes by using interactive media:
1. The Trans Icon
A superblock project in south Surabaya city. They present their masterplan with virtual tour technology. You can explore their top facilities in bird-eye view, even see their masterplan both in the afternoon and night view. They give you a “game-like” experience. Everybody loves playing games, right?
Or would you like to experience their virtual sky pool ?
2. Grand Sungkono Lagoon
This superblock project in Surabaya brought their virtual show unit experience to another level. With their mobile app, potential buyers can create their own furniture layout with the “Home Simulator” feature. This smart feature helps their customer to actually plan their home before they buy the unit.
Developed by Cassana Futurework
3. Vasaka Bali
A landed house project in Denpasar, Bali. They present their product with Interactive 3D Floor Plan, projected onto a large touch screen monitor in Property Exhibition. You can explore both the exterior and interior of the virtual house unit. They managed to attract passing-by visitors to interact and explore their projects. Remember! Experience leads to impression, then a deeper exploration.
Check out this demo, see how easy to use this technology for your marketing strategy
4. Vasaka Nines
A highrise residence project in Serpong, Tangerang City. They use all-in-one mobile application where users can view their 3D show unit and access all of their promotional social media (Instagram, website, marketing WhatsApp number). You can even view their virtual show unit 360 degree with or without a VR headset. All marketing features on 1 single app, installed on sales person’s mobile device so that they can sell their project anywhere and anytime.
5. Westown View
Ever heard of AR? This high rise apartment project in west Surabaya, present their product with Augmented Reality technology (AR). It blurs the line between reality and technology thereby creating a seamless experience for the viewer. In real estate, AR lets potential buyers tour a property via their smartphones regardless of their location. This graphic technology allows you to bring their 3D Masterplan to your hand by scanning their booklet. You can still experience their 3D floorplan without their booklet though. You can switch between AR or normal 3D view, to your preference. That is actually a small detail, but give a lot of flexibility for their salesperson whenever they want to impress their potential buyer with AR feature.
-Related - How Interactive Technology will Improve your Real Estate Marketing.
Casssana Futurework helps many real estate business create their interactive digital media to power up their marketing communication strategy. You can contact us for further discussion.
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