February 24th, 2020

5 CREATIVE MOBILE APP FEATURES
​FOR REAL ESTATE MARCOMM STRATEGY

With the advance of technology, many digital media such as websites, social media, radio advertisements, videos are commonly used in real estate marketing communications. Based on Indonesian media trends, a mobile app is also considered an important tool that give a modern & “up to date” image to a company. Many real estate companies start making mobile applications to communicate their products. Unfortunately, many of them decide to make an app without giving a deep thought about its main function. As a result, an unattractive app with minimum functionality. Even some of them have no difference compared to web browsing experience. It became an ineffective use of marketing budget.
Other than a good user interface, it's important for an app to have a unique user experience that differentiates from other digital media.
Here are some mobile app features that can change your marketing communication process from merely "communicating" to "interacting". These features will help your sales team engage your potential buyer with an interactive digital experience :

1. Interactive Digital Miniature

Unlike 3D rendered still images and animated videos, this feature presents the exterior and interior of your project in a form of interactive 3D. The strongest point of this feature is its interactive experience. It allows users to interact with your building and show-unit as if carrying a miniature of your project on their mobile device. It saves you a lot of time presenting your project. You don't need to wait for your physical show unit finished to present a full view of your real estate product. You don't need to wait for your physical show unit finished to present a full view of your real estate product. It takes less effort to bring your project to people instead of bringing people to your project.

Someday, this feature could change how the real estate industry works. Imagine if you no longer need to make a physical miniature for each real estate project, instead, you can store the digital version of them online, which is less risk, less budget consuming, easier sharing option, the future of this feature is expanding. But most of all, an Interactive process of communication will let the information stick longer in your market target's memory. Find out how you can benefit from this interactive feature.

2. Virtual Tour

This feature is quite common these days, a lot of property developers use this feature. It allows you to present your project using 360-degree images (could be a photo or 3D rendered image). It gives the effect of standing inside the room or location of your project. Users can simply tilt and turn their device to see every corner of the room. ​

This feature can be enjoyed with or without a Virtual Reality (VR) headset. Although some people claimed to feel dizzy when using them (especially elders), it is proven to be able to bring immersive experiences for its users.

​3. Call to Action

This term is quite common in digital marketing. In case users want to ask a question or book their desired unit, this feature will allow them to directly contact your sales admin through WhatsApp message, Email, or Phone call with a single tap on their screen.

​4. Cross Media Access

This feature is simple but very useful. It bridges your app to access all of your online promotional media such as Instagram, website, YouTube video, even your project's location in google map. Instead of opening a web browser and searching your website address manually, users can access it with a single touch in the app (same ideas with your other promotional media). It will help users to easily explore and share your real estate's information across other digital media.

5. Slideshow Banner

​This image slider feature is quite common in marketplace or fintech app (Tokopedia, OVO, etc.). This feature allows you to put the latest information about your project such as promos, news, or events to keep your customer or sales team up to date.

Those features (combined) will boost your app into a multi-functional tool. Not only presents your product virtually with an immersive experience to your potential buyer, but it also acts as a marketing tool for your sales team to sell your real estate at any place and time. Cassana Futurework Indonesia helps many property developers create an interactive app to strengthen their sales teams in engaging their prospective buyers.

BONUS:
- ​Advanced Feature -

An extended version of features no.1, 2 and 3. You can walk through the show unit, facilities, or your project location virtually. It's like playing a first-person game. Users can also view all floor plan in your project, availability status of all unit stocks, even book any available units directly from the app. Basically, you can bring any forms of interactive visual experience in a mobile app, the sky is the limit. This kind of feature is quite pricey for some real estate developers. If it still within your budget, then you should consider using this feature, because it will surely deliver a strong and memorable experience to your potential buyers.

-Related article- Real Estate Project in Indonesia that using interactive features in their mobile app

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​Cheers.