February 18th, 2020

HOW INTERACTIVE TECHNOLOGY
GREATLY ​IMPROVE REAL ESTATE MARKETING

The interactive 3D Show Unit is one of the fastest ways to digitalize your real estate project. Real estate developers start using this strategy not only to smooth their marketing communication process but also to expand their reach to the millennials market segment. But how can this technology help improve marketing activity?
 

1. Mobile 3D Show Unit reduce lead times by at least 50%

The sales team spends a huge proportion of their time on the road or on location walking potential clients through your show unit. This used to be the usual step in introducing real estate products. But standards are changing. Sales teams are now cutting lead times in half by introducing 3D show unit.
Your potential buyers now expect to get the majority of their information online / mobile. So give it to them. Give them the opportunity to experience the space and walk around the high-quality virtual floor plan at a time and place that suits them.
More importantly, a 3D show unit can provide a virtual tour without any valuable time taken from your sales team. What you are left with are potential clients that are further along the sales journey and already have a strong interest in the property. These clients are more worthy of your team’s time.
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2. Customized 3D floor plans make stronger pitches

The beauty of digital properties is that, unlike the real world, renovation and decoration take seconds, not months. With this kind of flexibility, you can afford to custom your 3D floor plans to fit your client's needs and make a stronger impression.
Every little piece of personalization will help the potential buyer visualize living or working in that space and makes it easier for your team to close deals.
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3. Interactive Media helps you get attention and avoid rejection ​

Has your salesperson ever been rejected when they try to share leaflets at the Mall or Exhibition? If yes, then you might need to think of a different approach, something unusual and visually interesting. So many marketers forget that visual attention is essential at turning visitors into customers.

With an interactive 3D experience, you can attract people to explore your product (or at least, catch their attention). Experience leads to impression, then a deeper exploration. If your clients can easily see the potential of a property, they will recognize its value faster and this will make the sales process smoother for your sales team.


-Related- Real estate projects in Indonesia that have succeeded in improving their marketing communication with interactive technology.

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Casssana Futurework helps many real estate business create their interactive digital media to power up their marketing communication strategy. You can contact us for further discussion.

What do you think? Leave your comment below. Cheers